Demand for meat alternatives is growing, fueled by trends as varied as increased vegetarianism and concerns over the impact of industrial-scale animal husbandry on the environment.
Among the problems he listed that his firm's investment in Beyond Meat are intended to address are land and water use, stress on global supply chains and the world’s growing population. “These are venture-scale problems with venture-scale returns,” Mr. Komisar said.
While it's still tending to be only venture and early-stage investors who can participate in deals like this, you can bet that before long there will be more mainstream investment opportunities.
For now, a couple options include supporting this startup vegan cafe in Russia, or this veggie fast-food joint in Texas.